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One Day University Business School (Hartford)

December 07, 2018 9:30 AM – 1:15 PM


9:30 AM - 10:35 AM
Problem Framing: A Short Introduction to Making Good Decisions

Paul Bracken / Yale University School of Management

Whether it's to improve basic operations, start a new project, or make a career move, there is a pattern for success: frame the problem, analyze the information, choose a solution, and, finally, execute the favored solution.

Using the widely acclaimed Yale Problem Framing course, we highlight the difference between management and leadership, operations and strategy, and seeing the customer's viewpoint. Real world examples of problem framing covered include Jiffy Lube®, Zara, Amazon 1-click ordering, and red teaming customer scenarios.

Paul Bracken / Yale University School of Management
Paul Bracken is a leading expert in global competition and the strategic application of technology in business and defense. Professor Bracken is consistently rated as one of the top executive education teachers in the world, bringing together practical as well as academic perspectives. He is a consultant to private equity funds, accounting, and insurance companies as well as several arms of the U.S. Government. A member of the Council on Foreign Relations, he is included in Princeton Review's book, "The Best 300 Professors in America." He has served on the Chief of Naval Operations Executive Panel, and has co-chaired the Board of Advisors of the U.S. Naval War College and the Naval Postgraduate School.

10:50 AM - 11:55 AM
How "Aha!" Really Happens: Intuition and the Creative Spark

William Duggan / Columbia Business School

Modern science now understands how creative ideas happen in the human brain. And by learning how it works, you can learn to do it better. In fact, 99% of creative methods in use today around the world use the old -- and wrong -- model of how the brain works. When you ask creative people how they did something, they often feel a bit guilty, because they don't generally perceive they really did anything. It just happened!

Creativity isn't something only scientists and artists enjoy; in fact, all of us use our creative brains every day at home, work and play. Each of us has the ability to increase our mental functioning and creativity, and this session will show you how.

William Duggan / Columbia Business School
William Duggan teaches innovation in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions.. He is the author of three recent books on innovation: "Strategic Intuition: The Creative Spark in Human Achievement," "Creative Strategy: A Guide for Innovation," and "The Seventh Sense: How Flashes of Insight Change Your Life." In 2007 the journal Strategy+Business named "Strategic Intuition" the Best Strategy Book of the Year. He has twenty years of experience as a strategy advisor and consultant. In 2014, Professor Duggan won the Dean's Award for Teaching Excellence. He has given talks and workshops on innovation to thousands of executives from companies in countries around the world.

12:10 PM - 1:15 PM
Profits and Purpose: Two Sides of the Coin or a World Apart?

Susan Coleman / University of Hartford

We often get an image of Corporate America as an unfeeling behemoth, run by aloof, overpaid, and sometimes unethical CEO's. Recent scandals involving Mylan and the epipen and the massive data breach at Equifax are a case in point. In fact, however, the vast majority of companies in the United States are small firms operated by entrepreneurs and owners who play an integral role in their local communities. Firms such as these have been combining profits and purpose for generations. Inspired by these examples, a growing number of entrepreneurs are launching firms that combine profits and purpose not only at the local level, but at the national and global levels as well.

These entrepreneurial game changers are using the principles and practices of business as a means for addressing needs in the marketplace while also improving lives. As Arlo Guthrie would say, it's "a movement". In this lecture we will explore the emergence of firms seeking to create both economic and social impact, providing examples of businesses that are "doing well by doing good."

Susan Coleman / University of Hartford
Susan Coleman is a professor of finance at the University of Hartford's Barney School of Business, where she teaches graduate and undergraduate courses in entrepreneurial and corporate finance. Her most recent book, "The Next Wave: Financing Women's Growth-Oriented Firms", was published in August 2016. She is the recipient of the Tonkin Award, the University of Hartford's top award for scholarly or artistic creativity. Dr. Coleman is an active member and past president of the Hartford Area Business Economists. From 2007 to 2011, she also served as a member of Governor M. Jodi Rell's Economic Advisory Council. In 2017 she was named to the Board of Directors for the Rising Tide Foundation, a 501c(3) nonprofit organization focused on developing education and training programs designed to increase the number of women angel investors in the U.S. and abroad. Dr. Coleman is an active angel investor and a limited partner in the Next Wave Impact Fund.


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