Saturday, November 13, 2021 2:00 pm - 4:00 pm
Leonard Steinhorn / American University
Explore and enjoy the history of political marketing and advertising and how it influences all of us. This multimedia presentation looks at the origins of the 30-second spot — how it grew out of early television advertising — and then shows how candidates from Eisenhower to Kennedy to Johnson, Nixon, Reagan and all through Obama, Trump and Biden have used the medium to capture our attention and win our votes.
Prepare to like Ike, aspire to “High Hopes” with Sinatra, hear LBJ tell us “we must either love each other, or we must die,” watch the handiwork of Roger Ailes, wake up with “Morning In America,” identify with “The Man From Hope,” and yes, learn more about the man who urged us to “Make America Great Again”
Learn how candidate Barack Obama inspired the viral videos that went on to dominate Joe Biden’s media ecosystem. We will explore the cultural values embedded in these ads, the role of celebrity in American politics, the way political consultants manipulate images, and the way negative advertising uses psychology, emotion, and visual cues to get into our heads. Professor Steinhorn’s class will combine American history, contemporary politics, and political psychology, and take you on a fun, nostalgic ride through the jingles and images that define our recent past.