One Day University Live in New York

Saturday, November 13, 2021 2:00 pm - 4:00 pm


2:00 pm - 4:00 pm
Playing Politics: Presidential Ads and Political Strategies from Eisenhower & Kennedy through Trump & Biden

Leonard Steinhorn / American University

Explore and enjoy the history of political marketing and advertising and how it influences all of us. This multimedia presentation looks at the origins of the 30-second spot — how it grew out of early television advertising — and then shows how candidates from Eisenhower to Kennedy to Johnson, Nixon, Reagan and all through Obama, Trump and Biden have used the medium to capture our attention and win our votes.

Prepare to like Ike, aspire to “High Hopes” with Sinatra, hear LBJ tell us “we must either love each other, or we must die,” watch the handiwork of Roger Ailes, wake up with “Morning In America,” identify with “The Man From Hope,” and yes, learn more about the man who urged us to “Make America Great Again”

Learn how candidate Barack Obama inspired the viral videos that went on to dominate Joe Biden’s media ecosystem. We will explore the cultural values embedded in these ads, the role of celebrity in American politics, the way political consultants manipulate images, and the way negative advertising uses psychology, emotion, and visual cues to get into our heads. Professor Steinhorn’s class will combine American history, contemporary politics, and political psychology, and take you on a fun, nostalgic ride through the jingles and images that define our recent past.

Leonard Steinhorn / American University

Leonard Steinhorn is a professor of communication and affiliate professor of history at American University. He currently serves as a political analyst for CBS News in Washington, D.C. He is the author of The Greater Generation: In Defense of the Baby Boom Legacy, and co-author of By the Color of Our Skin: The Illusion of Integration and the Reality of Race, books that have generated widespread discussion and debate. Professor Steinhorn’s writings have been featured in several publications, including the Washington Post, Salon, Politico, and Huffington Post. He has twice been named Faculty Member of the Year at American University.


One Day University prioritizes the health and safety of our audiences. We will be following all local and CDC regulations in regards to COVID-19 at our events. Additionally, only individuals who can show confirmation that they are fully vaccinated (or negative COVID-19 test results less than 72 hours old) will be admitted to One Day University events.
General Admission - New York City November 13th at Kaye Playhouse
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