One Day University Live in NYC
Playing Politics: Presidential Ads and Political Strategies from Eisenhower & Kennedy Through Trump & Biden
Leonard Steinhorn / American University – November 13, 2:00 – 4:00 PM ET
LIVE IN NEW YORK CITY / VIRTUAL LIVESTREAM OPTION AVAILABLE
Explore and enjoy the history of political marketing and advertising and how it influences all of us. This multimedia presentation looks at the origins of the 30-second spot — how it grew out of early television advertising — and shows how candidates from Eisenhower to Kennedy to Johnson, Nixon, Reagan and all through Obama, Trump and Biden have used the medium to capture our attention and win our votes.
Please complete the form on this page if you would like to register for the virtual livestream. To register for the live, in-person event in New York City, click here.
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