Making Better Choices: The Art and Science of Rational Decision Making

Sonia Marciano – New York University Stern Business School

The average American life expectancy is almost 80 years. A back of the envelope calculation suggests we spend 25 years sleeping, 11 years at work, 6-8 years shopping, 2 years watching commercials, and 30 years consuming digital media. Have you considered the impact of your choices on your own quality of life or on society broadly? This fascinating new class focuses on an appreciation of the relationship between the products you buy, the firm you work for, and the values that are important you. Students will learn the critical questions to ask, including: How do I get more satisfaction from my time and money? Who do I trust and why? What is important to me?