Political Broadcasting: The Accidental Force that Re-Defined America

Brian Rosenwald – University of Pennsylvania

An Overview of Political Broadcasting

What if the force that has redefined politics over the past 30 years was never intended to have a political impact? No, not the internet, but political talk radio. The development of a highly conservative, “in your face” talk format was in many ways an accident­ dependent partly on certain industry and regulatory transformations, and partly on the supreme talent of as unlikely a political star as there will ever be: an oft-fired former disc jockey and marketing executive for the Kansas City Royals named Rush Limbaugh.


Learn How Political Broadcasting Reshaped American Politics­

This lecture will explore how this political colossus exploded onto the scene in the late 1980s and early 1990s. Professor Rosenwald will trace its development and explore how it slowly reshaped American politics­–driving gridlock and polarization, and producing an extreme right-wing Republican Party that views politics as warfare and was perfectly situated to elect America’s most unlikely president. We’ll shine a light on liberal radio’s failure and interrogate what the imbalance in perspective-driven media has meant for politics and culture.


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