The Joy of Coffee: From Tiny Seeds to Your Morning Cup

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Coffee can be an unremarkable caffeine delivery system… or a rewarding sensory experience.  Join coffee scientist and consultant, Shawn Steiman, as he takes us through a coffee seed’s journey from the tree which grew it to the cup you’re drinking from.  He’ll focus on myriad topics along that journey, such as growing, roasting, and tasting, to help guide drinkers in their understanding of coffee and their discovery of what they will likely enjoy.

Recommended Reading:

Coffee A Comprehensive Guide to the Bean, the Beverage, and the Industry, by Robert Thurston, Jonathan Morris, and Shawn Steiman, eds.

God in a Cup: The Obsessive Quest for the Perfect Coffee, by Michaele Weissman

The Hawai‘i Coffee Book: A Gourmet’s Guide from Kona to Kaua‘i, by Shawn Steiman 

The Little Coffee Know-It-All: A Miscellany for Growing, Roasting, and Brewing, Uncompromising and Unapologetic, by Shawn Steiman

The New Rules of Coffee: A Modern Guide for Everyone Hardcover, by Jordan Michelman and Zachary Carlsen 

Uncommon Grounds: The History of Coffee and How It Transformed Our World, by Mark Pendergrast 

Where the Wild Coffee Grows: The Untold Story of Coffee from the Cloud Forests of Ethiopia to Your Cup, by Jeff Koehler

Discussion Questions:

1. Do scores/numbers on products, like coffee or wine, help you discover products you enjoy?
2. What is holding you back from exploring the range of coffee quality available to you?
3. Does the appreciation of one product, like audio speakers, chocolate, or clothes, encourage you to explore other products, like coffee?