The Paradox of Choice

Barry Schwartz
Barry Schwartz
UC Berkeley

Barry Schwartz a Professor at the Haas School of Business, U.C. Berkeley and Emeritus Professor of Psychology at Swarthmore College. He has written several books about human behavior on topics like choice, wisdom, and motivation. He is also the recipient of the Class of 2016 Commencement Award.

Overview

The fact is, too muchย ofย a good thing has proven detrimental to our psychological and emotional well-being.ย Whether we’re buying a pairย ofย jeans or setting up a 401(k), everyday decisions-fromย theย mundane toย theย profound challengesย ofย balancing career, family, and individual needs-have become increasingly complex due toย theย overwhelming abundanceย ofย choiceย with which we are presented. We assume that moreย choiceย means better options andย greater satisfaction. But bewareย ofย choiceย overload: it can be paralyzing, make you questionย theย decisions you make before you even make them, set you up for unrealistically high expectations, and make you blame yourself for any and all failures.ย In Professor Schwartz’ย Paradoxย ofย Choiceย lecture, he will offer practical steps for how to limit choices to a manageable number, haveย theย discipline to focus onย theย important ones and ignoreย theย rest, and, ultimately derive greater satisfaction fromย theย choices you do make.

Reviews

N/A

0 reviews
5 stars
4 stars
3 stars
2 stars
1 star
Scroll to Top
[class^="wpforms-"]
[class^="wpforms-"]